Things have sure changed in this industry since I began 22 years ago! One of the biggest changes we have seen in our industry is how buyers search for homes. In 1999, only 37 per cent of buyers actually used the internet in their search. Today, 90 per cent of buyers are searching for their homes on line!
These internet sites have undergone their own transformations! Evolving features now can include multiple photos, downloadable brochures, video tours, neighborhood information and mapping.
Because most home buyers begin their search in this manner, the presentation of a listed home on the internet is very key to driving traffic to your property. There should be numerous photos highlighting the features of your home. The photos should be of good quality with good lighting and the rooms should be staged to focus on the selling features of your home!
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